MAGENTO INBOUND MARKETING
Help you to set up a better inbound marketing strategy for your business based on what data you have and how we can help you to mature your data to grow your business
This service is for the store owners who have nice looking products but cant do enough sales. We not just help you to get yourself engaged on your marketing but we also help you to drive more sales by taking right decisions based on the data you have.
This includes a minimum 6 months inbound marketing strategies and services from our side to grow your customer base. You can continue this service after 6 months to grow your business more.
Our monthly report will give you an in-depth details of what is going on your website. How much your website has improved compared to last month and so on. Our reporting includes, Google Search Console report for site issues, search terms, indexing status, visibility of your site, page counts and so on.
We will also use Google Analytics, Various product feeds like facebook, google etc. We will also help you to plan your paid campaigns through Facebook and Google Adwords.
Track your social engagement
Check the mobile user experience and usability of your site
Monitoring your adds
Creating specific reports tailored for your business needs
Help you determine the conversion rate of your magento store.
Analyze content performance
Setting up events and goals
Setting up advanced tracking segments
No practice of black hat SEO at all. Our experts in Search Engine Optimization and Search Engine Marketing really know what to do on your Magento website and how to improve its visibility on search engines by practicing ethical methods to reach your organic search goal.
Every month we will concentrate on some specific area (pages) of your website. We will do a keyword research and figure out which keywords are commonly used by searchers when they search for those products. We will then proceed to edit on-site ranking factors such as titles, H1 tags, image ALT tags, and text to make those pages optimized for the keywords we gathered in the research.
We will use your Google AdWords data available through the Google Analytics to make data driven decisions on which keywords we should optimize those pages for based on the conversion rate of those same keywords achieved through your PPC efforts. Better landing pages will also lead to better AdWords quality scores which leads to lower prices per click and better conversions.
Onsite optimization is anything that you do within your website to optimize it for the search engines. We will consider the following key factors. They are listed as follows:
- The domain name
- The meta description
- Web contents
- Internal links
- Tags and metatags
- Anchor texts
- Rich media files
- Bounce rate
- Loading speed
We will make sure that as part of on-site optimization, internal links are properly in place. Each page will, ideally, have a link from another page or from the home page. The internal link structure will be flawless, as well, to ensure that visitors will quickly and conveniently find the right pages that are relevant to their search.
With this service, your website’s organic search revenue will be constantly improving section by section, month by month.
On this our main focus to help you and your marketing manager to understand more about social media engagement specifically for the ecommerce stores built on Magento. The services and help that we offer on this are:
1. Help you in finding good content writing topics based on your business
2. Social Media engagement on Facebook, Twitter, Instagram and YouTube
3. Reputation Management
Our creative analyst and inhouse beta testing team will help in identifying the UI (User Interface) issues and improvement for your site. We will recommend these changes in our monthly report and also start scheduling those changes for the next cycle.
We will use Google Analytics and other tools at our disposal to make data driven decisions on how to improve your users’ experience on the website, increase conversion rates, lower cart abandonment, and lower bounce rates. Social media is becoming popular today that Google use it as one of the ranking parameters. Social shares and social likes are signs of rising popularity of a web pages due to the value of the information in the content. Therefore, increase the social engagement of your blog pages and you will also increase their ranking positions in the search engines.
A business’ website or ecommerce store has the ability to leave a lasting impression on a customer — and whether that impression is good or bad can depend on a lot of factors. Because of Web and mobile’s potential impact, entrepreneurs have started to spend time and resources on improving user experience. We will be:
- Taking a Consultative Approach to Improve User Experience
- Determining Calls to Action
- Testing and Monitoring
- Implementing Responsive Web Design
- Tracking What’s Hot and What’s Not
- Making It Social
- Trying Good Old-Fashioned Testing
- Avoiding Overwhelming Users With Data Entry
- Educating Consumers
- Using Customer Surveys
- Interviewing Users
- Optimizing Language Capabilities
We do split testing for various changes we do on your site. Once we are satisfied, we ask you to approve and then we launch that feature or changes for the mass.
Split testing is a method of conducting controlled, randomized experiments with the goal of improving a website metric, such as clicks, form completions, or purchases.
Some split testing best practices include:
- Elimination: fewer page elements create less distractions from the conversion goal
- Focus on the call to action: text resonates differently depending on the audience
- Aim for the global maximum: test with the overarching goal of the website in mind, not the goals of individual pages
- Provide symmetric and consistent experiences: make testing changes consistent throughout the visitor flow to improve conversions at every step of the process
There will be a very detailed report of your site performance sent to you at the end of every month. That report will give you an in-depth idea of where your site is standing and what next decision you have to take in order to put it on the next level.
Every month we will create a report for you that will include all of the actions we’ve taken in this month, all of the changes that were implemented, and all of the new data driven conclusions we came to.
We will also report on how the changes we implemented the month before reflected on your website’s performance and revenue this month.
Do I need to switch my development team?
No. You can engage us for consulting work and keep your current development team. We would be the most efficient if we would have direct contact with them.